So I just bought a book from Better World Books, and paid $0.05 for Carbon Neutral Shipping. They said they were going to buy Carbon Credits to offset the carbon cost of shipping. So far, so good, right?
But these guys had some sense of humor. And some ambition. I quote...
Until Willie Nelson's Biodiesel bus does deliveries, we've got no choice but to send your book on normal planes, trains and automobiles. They all deliver your book considerably faster than we could on our bikes, but they belch carbon dioxide into the air the whole time. In case Al Gore hasn't stopped by your house, sat you down, and given you his slideshow yet, we've got some news for you. These carbon dioxide emissions are overheating our planet, causing a "climate crisis". Carbon Offsets are a way that we can "offset" these emissions through the purchase of clean energy credits and reversing deforestation. It is only a few pennies per book, but when thousands of people do it every day it adds up.
We looked at our shipments and used Carbonfund.org’s Carbonfree™ Shipping application to estimate the average offset needed for our packages and we always round up. 100% of the funds charged as Carbon Offsets WILL be used to purchase carbon offsets. Once Better World Books is 100% carbon neutral, we'll start to offset the carbon emissions of our non-profit partners. After that, we'll offset Exxon's emissions. They'll never know what hit 'em.
We work with Carbonfund.org to make this possible. If you like it, demand Carbonfree™ Shipping wherever you shop online.
Offsetting Exxon's emissions indeed... :)
And here's more... the book that I bought sent me an email just before being shipped:
Hello Karthik,
(Your book(s) asked to write you a personal note - it seemed unusual, but who are we to say no?)
Holy canasta! It's me... it's me! I can't believe it is actually me! You could have picked any of over 2 million books but you picked me! I've got to get packed! How is the weather where you live? Will I need a dust jacket? I can't believe I'm leaving Mishawaka, Indiana already - the friendly people, the Hummer plant, the Linebacker Lounge - so many memories. I don't have much time to say goodbye to everyone, but it's time to see the world!
I can't wait to meet you! You sound like such a well read person. Although, I have to say, it sure has taken you a while! I don't mean to sound ungrateful, but how would you like to spend five months sandwiched between Hamlet (bipolar) and Fundamentals of Thermodynamics (pyromaniac)? At least Hamlet was an upgrade from that stupid book on brewing beer. How many times did the ol' brewmaster have one too many and topple off our shelf at 2am?
I know the trip to meet you will be long and fraught with peril, but after the close calls I've had, I'm ready for anything (besides, some of my best friends are suspense novels). Just five months ago, I thought I was a goner. My owner was moving and couldn't take me with her. I was sure I was landfill bait until I ended up in a Better World Books book drive bin. Thanks to your socially conscious book shopping, I've found a new home. Even better, your book buying dollars are helping kids read from Brazil to Botswana.
But hey, enough about me, I've been asked to brief you on a few things:
You chose Standard shipping.
You can expect your order to arrive in 4-14 business days.
If you have any questions or concerns, please email my friend Jesse and his team at help@betterworld.com. If you could please include your order number (#######) that would be very helpful.
Eagerly awaiting our meeting,
Effective C++: 50 Specific Ways to Improve Your Programs and Design (2nd Edition)
Sometimes, humor crops up in the most unexpected of places. This was refreshing.
And these guys do seem serious about their mission. They donate to Literacy causes around the world. They ship Carbon Neutral. And their prices are quite reasonable too.
So there... check out BetterWorld.com the next time you're about to buy books.
The Girl from Cheranmadevi
6 years ago